- Introducing: World's Best in Place Branding -spot_img

Australia

Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.

Book Reviews

Book Review: The Place Economy – Placemaking by Andrew Hoyne

TPBO -
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
Expert Advice

Public-Private Spaces: How Cafés Could Inspire Place Branding

TPBO -
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

TPBO -
Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Observations

City Branding: To Flag or Not to Flag?

TPBO -
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Interviews

Christopher Hire on Cities, Innovation and City Branding

TPBO -
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Interviews

Can Seng Ooi on Place Branding, Culture and Sustainability

TPBO -
Can Seng Ooi in this interview discusses place branding in Denmark and Singapore, and the links between city branding, culture and sustainability.
1...345Page 4 of 5
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon