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Australia

Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.

Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Case Studies

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Destination Profiles

Destination Check: Current State of Tourism Sustainability in Australia

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Destination Australia - sustainable tourism leader or laggard? Susanne Becken and Stewart Moore reflect on destination sustainability Down Under.
Case Studies

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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