Place Branding Examples

Developing a place brand strategy which lasts, is accepted by internal stakeholders and successful in attracting talent, visitors or investors is no easy task.

A good way to start is to study place branding campaigns and strategies which have worked well elsewhere. Here our collection of place branding case studies and examples to inspire you and to learn from.

If you’ve been particularly impressed by a place branding strategy or place marketing campaign, please tell us about it!

Just published (browse through all case studies here):

Place branding strategies and examples featured so far:

25hours Hotels | Airports | Antioch (USA) | Auckland (New Zealand) | Azerbaijan | Barcelona (Spain) | Baselland (Switzerland) | Bielefeld (Germany) | Cannes (France) | Catalonia | Chile | Costa RicaCork (Ireland) | Dublin (Ireland) | Edmonton (Canada) | Eugene, Cascades & Coast (USA) | Fribourg (Switzerland) | Gold Coast (Australia) | Graubuenden (Switzerland) | Graz (Austria) | Greater Geneva Bern area (Switzerland) | Guadalajara (Mexico) | Guyana | Haïti | Hamburg (Germany) | Horsens (Denmark) | Hudson Woods (USA) | Irkutsk (Russia) | Israel | Izmir (Turkey) | Just ESTonishing (Estonia) | Kernel & Roast (Turkey) | Landsbyggare (Sweden) | Lipetsk Land (Russia) | London Bridge (UK) | Lund (Sweden) | Mississauga (Canada) | New Zealand | Nordic Region (Europe) | ONLYLYON (France) | Oslo | PeruPlacemaking examples Australia | Promoting Destination Turkey in Israel | Schwyz (Switzerland) | South Africa | Stockholm (Sweden) | Struer (Denmark) | Switzerland | Tampere (Finland) | The Hague (Netherlands) | Tillamook County (USA) | Uruguay | Utrecht (Netherlands) | Verona (Italy) | Vienna (Austria)

Find more insights and behind the scenes commentary in the professional handbook written by TPBO publisher, Florian Kaefer: An Insider’s Guide to Place Branding.

You’d like to share your place branding approach and achievements? Please contact us.