Developing a lasting place brand strategy that resonates with stakeholders and successfully attracts talent, visitors, or investors is a significant challenge.
One effective way to begin is by exploring place branding campaigns and strategies that have proven successful in various locations. Here, you’ll find a curated collection of real-world examples and success stories in place branding to inspire and guide your efforts.
If you’ve encountered an impressive place branding strategy or campaign, we’d love to hear about it! Please tell us!
Latest Examples:
(Browse all examples here)
[catlist name=case-studies thumbnail=”yes” thumbnail_size=”medium”]
Place Branding Examples Featured So Far:
25hours Hotels | Airports | Antioch (USA) | Auckland (New Zealand) | Azerbaijan | Barcelona (Spain) | Baselland (Switzerland) | Bielefeld (Germany) | Cannes (France) | Catalonia | Chile | Costa Rica | Cork (Ireland) | Dublin (Ireland) | Edmonton (Canada) | Eugene, Cascades & Coast (USA) | Fribourg (Switzerland) | Gold Coast (Australia) | Graubuenden (Switzerland) | Graz (Austria) | Greater Geneva Bern area (Switzerland) | Guadalajara (Mexico) | Guyana | Haïti | Hamburg (Germany) | Horsens (Denmark) | Hudson Woods (USA) | Irkutsk (Russia) | Israel | Izmir (Turkey) | Just ESTonishing (Estonia) | Kernel & Roast (Turkey) | Landsbyggare (Sweden) | Lipetsk Land (Russia) | London Bridge (UK) | Lund (Sweden) | Mississauga (Canada) | New Zealand | Nordic Region (Europe) | ONLYLYON (France) | Oslo | Peru | Placemaking examples Australia | Promoting Destination Turkey in Israel | Schwyz (Switzerland) | South Africa | Stockholm (Sweden) | Struer (Denmark) | Switzerland | Tampere (Finland) | The Hague (Netherlands) | Tillamook County (USA) | Uruguay | Utrecht (Netherlands) | Verona (Italy) | Vienna (Austria)
Further Reading
Discover more insights and behind-the-scenes commentary in the professional handbook: An Insider’s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions, and Countries.