Developing a place brand strategy which lasts, is accepted by internal stakeholders and successful in attracting talent, visitors or investors is no easy task. A good way to start is to study place branding campaigns and strategies which have worked well elsewhere. Here our collection of place branding case studies and examples to inspire you and to learn from:
If you’ve been particularly impressed by a place branding strategy or place marketing campaign, please tell us about it!
Place branding examples featured so far:
25hours Hotels | Airports | Antioch (USA) | Auckland (New Zealand) | Azerbaijan | Barcelona (Spain) | Baselland (Switzerland) | Bielefeld (Germany) | Cannes (France) | Catalonia | Chile | Costa Rica | Cork (Ireland) | Dublin (Ireland) | Edmonton (Canada) | Eugene, Cascades & Coast (USA) | Fribourg (Switzerland) | Gold Coast (Australia) | Graubuenden (Switzerland) | Graz (Austria) | Greater Geneva Bern area (Switzerland) | Guadalajara (Mexico) | Guyana | Haïti | Hamburg (Germany) | Horsens (Denmark) | Hudson Woods (USA) | Irkutsk (Russia) | Israel | Izmir (Turkey) | Just ESTonishing (Estonia) | Kernel & Roast (Turkey) | Landsbyggare (Sweden) | Lipetsk Land (Russia) | London Bridge (UK) | Lund (Sweden) | Mississauga (Canada) | New Zealand | Nordic Region (Europe) | ONLYLYON (France) | Oslo | Peru | Placemaking examples Australia | Promoting Destination Turkey in Israel | Schwyz (Switzerland) | South Africa | Stockholm (Sweden) | Struer (Denmark) | Switzerland | Tampere (Finland) | The Hague (Netherlands) | Tillamook County (USA) | Uruguay | Utrecht (Netherlands) | Verona (Italy) | Vienna (Austria)
Just published:
All case studies here
- How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
- Auckland: A City Branding Success Story from Aotearoa New Zealand
- Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
You’d like to share your place branding approach and achievements with the TPBO community? Please contact us.