Developing a place brand strategy which lasts, is accepted by internal stakeholders and successful in attracting talent, visitors or investors is no easy task.
A good way to start is to study place branding campaigns and strategies which have worked well elsewhere. Here our collection of place branding case studies and examples to inspire you and to learn from.
If you’ve been particularly impressed by a place branding strategy or place marketing campaign, please tell us about it!
Just published (browse through all case studies here):
- A City Brand Assessment of Warsaw, Poland
- AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
- How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
- Auckland: A City Branding Success Story from Aotearoa New Zealand
Place branding strategies and examples featured so far:
25hours Hotels | Airports | Antioch (USA) | Auckland (New Zealand) | Azerbaijan | Barcelona (Spain) | Baselland (Switzerland) | Bielefeld (Germany) | Cannes (France) | Catalonia | Chile | Costa Rica | Cork (Ireland) | Dublin (Ireland) | Edmonton (Canada) | Eugene, Cascades & Coast (USA) | Fribourg (Switzerland) | Gold Coast (Australia) | Graubuenden (Switzerland) | Graz (Austria) | Greater Geneva Bern area (Switzerland) | Guadalajara (Mexico) | Guyana | Haïti | Hamburg (Germany) | Horsens (Denmark) | Hudson Woods (USA) | Irkutsk (Russia) | Israel | Izmir (Turkey) | Just ESTonishing (Estonia) | Kernel & Roast (Turkey) | Landsbyggare (Sweden) | Lipetsk Land (Russia) | London Bridge (UK) | Lund (Sweden) | Mississauga (Canada) | New Zealand | Nordic Region (Europe) | ONLYLYON (France) | Oslo | Peru | Placemaking examples Australia | Promoting Destination Turkey in Israel | Schwyz (Switzerland) | South Africa | Stockholm (Sweden) | Struer (Denmark) | Switzerland | Tampere (Finland) | The Hague (Netherlands) | Tillamook County (USA) | Uruguay | Utrecht (Netherlands) | Verona (Italy) | Vienna (Austria)
Find more insights and behind the scenes commentary in the professional handbook written by TPBO publisher, Florian Kaefer: An Insider’s Guide to Place Branding.
You’d like to share your place branding approach and achievements? Please contact us.