Developing a place brand strategy which lasts, is accepted by internal stakeholders and successful in attracting talent, visitors or investors is no easy task. A good way to start is to study place branding campaigns and strategies which have worked well elsewhere. Here our collection of place branding case studies and examples to inspire you and to learn from:
If you’ve been particularly impressed by a place branding strategy or place marketing campaign, please tell us about it!
Place branding examples featured so far:
25hours Hotels | Airports | Antioch (USA) | Azerbaijan | Barcelona (Spain) | Bielefeld (Germany) | Cannes (France) | Catalonia | Chile | Cork (Ireland) | Dublin (Ireland) | Edmonton (Canada) | Eugene, Cascades & Coast (USA) | Gold Coast (Australia) | Graubuenden (Switzerland) | Guadalajara (Mexico) | Guyana | Haïti | Hamburg (Germany) | Horsens (Denmark) | Hudson Woods (USA) | Irkutsk (Russia) | Israel | Izmir (Turkey) | Just ESTonishing (Estonia) | Kernel & Roast (Turkey) | Landsbyggare (Sweden) | Lipetsk Land (Russia) | London Bridge (UK) | Lund (Sweden) | Mississauga (Canada) | New Zealand | Nordic Region (Europe) | ONLYLYON (France) | Oslo | Peru | Placemaking examples Australia | Promoting Destination Turkey in Israel | South Africa | Stockholm (Sweden) | Struer (Denmark) | The Hague (Netherlands) | Tillamook County (USA) | Uruguay | Utrecht (Netherlands) | Verona (Italy) | Vienna (Austria)
All case studies here
- Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
- Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden
- Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
You’d like to share your place branding approach and achievements with the TPBO community? Please contact us.