Australia | The Place Brand Observer

Melbourne City Performance, Brand Strength and Reputation

2 April 20183 January 2020 The Editorial Team Australia, city, city brand, city image, livability, Melbourne, reputation, sustainability

Melbourne city performance, brand image and reputation, according to international studies and rankings measuring livability, economic development, sustainability, talent attraction and brand performance.

Country Profiles

Australia Country Performance, Brand Image and Reputation

1 April 20184 January 2020 The Editorial Team Australia, country brands, country image, livability, premium access, reputation

Australia’s country performance, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, talent attraction, economic development, tourism.

City Branding Expert Advice

4 Things Australia Can Teach Asia in City Branding – And Vice Versa

5 May 20171 February 2018 The Editorial Team Asia, Australia, Christopher Hire, city brand, city image, livability, Melbourne, Sydney, Tokyo, urban development

Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.

Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

21 March 2017 The Editorial Team Australia, Canada, China, country rankings, Denmark, Finland, happiness, Iceland, Netherlands, New Zealand, Norway, Sweden, Switzerland, USA

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

Case Studies City Branding Economic Development

Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo

3 February 20174 May 2017 The Editorial Team Australia, brand, branding, city, placemaking, rebranding, storytelling, urban development

Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.