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Australia

Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.

Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
City Profiles

Perth City Performance, Brand Strength and Reputation

TPBO -
Perth's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
Book Reviews

The Place Economy Volume Two: A New Style of Placemaking Is Shaking Up Community Development Around the World

Florian -
The Place Economy, Volume 2 - the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has changed since publishing The Place Economy number one.

Andrew Hoyne Speaker Profile

TPBO -
Andrew Hoyne: available for keynotes, masterclasses, workshops on place branding, place visioning, storytelling, placemaking, design, creativity.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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