Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
Madeline and the Age of AI: A Reflection from City Nation Place Australasia
Stu Speirs reflects on City Nation Place Australasia 2026 and why authentic place storytelling matters more than ever in the age of AI.
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
Gold Coast
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.
Brewing at the Edge: How Sailors Grave Tells the Story of East Gippsland, Australia
The story of Sailors Grave Brewing in Marlo, East Gippsland - where craft beer, local ingredients, and coastal storytelling come together for a strong sense of place.
The Power of Place: Lessons from the Sapphire Coast and Beyond
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.