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Australia

Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.

Case Studies

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.

2thinknow Consultancy

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Locations

Living and Working in Tasmania

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Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

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Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

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Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
City Profiles

Perth City Performance, Brand Strength and Reputation

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Perth's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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