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Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Stuart Speirs on the Power of Events and Place Branding in Australia
TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Perth City Performance, Brand Strength and Reputation
TPBO -
Perth's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
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