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Australia

Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.

City Profiles

Brisbane – City Performance, Brand Strength and Reputation

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Find out how the city of Brisbane performs in terms of economic performance, brand strength & reputation, livability and sustainability.

Stuart Speirs: Leading Silver Lining Strategy

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Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
City Profiles

Sydney – City Performance, Brand Strength and Reputation

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Explore Sydney's economic and sustainability performance, city brand strength and reputation, according to leading rankings and indices.
City Profiles

Melbourne – City Performance, Brand Strength and Reputation

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Explore Melbourne's economic performance and sustainability, its city brand strength and reputation according to leading rankings and indices.
Case Studies

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
City Profiles

Perth – City Performance, Brand Strength and Reputation

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Perth's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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