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Berlin

Berlin in Germany has made itself a name as ‘poor but sexy’. Learn about latest insights and thoughts on Berlin, its city branding, brand image and reputation.

City Profiles

Berlin – City Performance, Brand Strength and Reputation

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Explore Berlin's city performance, its sustainability, brand strength and reputation, according to leading rankings and indices.
Interviews

Peter Pirck on City Branding Practices and Trends in Germany

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Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Uncategorized

How LIKE BERLIN Helps Residents Express their View on City Identity

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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Insights & Advice

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

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Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.
Interviews

Christof Biggeleben about City Branding, History and Berlin

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Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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