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City Branding

How Economic Development Programs Can Change Perceptions of Places

How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.

Stuart Speirs on the Power of Events and Place Branding in Australia

Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.

Silver Lining Strategy: Tourism and Events Planning Consultancy

Silver Lining Strategy is a consultancy specializing in tourism and events strategy, planning, and evaluation. It works with tourism authorities, event owners and councils...

How Narrative and Storytelling Impact the Economic Development of Places

How narrative and storytelling impact the social and economic development of places: expert views

A City Brand Assessment of Warsaw, Poland

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

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