City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Who Positions the Place? A Question for Swiss Location Marketing
Who holds the mandate for how a place is perceived externally? Expert views, Swiss models and three questions.
Stefan Nöthen on Building Hamburg’s International Awareness
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, on why Hamburg's challenge is awareness not image, one brand with many stories, and moving from "Hamburg says" to "Hamburg demonstrates."
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Vilnius
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.
David Gilbert on Place Leadership, Civic Confidence and Cleveland’s Evolution
Destination Cleveland CEO David Gilbert discusses place leadership, civic pride, destination marketing, talent attraction, and Cleveland's transformation.