City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Venlo
Discover Venlo in the Netherlands — an entrepreneurial Euregion city with strong community spirit and cross-border energy.
Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Thamer Alshaikh on Khobar’s Vision for a Livable and Authentic Coastal City
Thamer Alshaikh shares his thoughts on the development and rebranding of Khobar city in Saudi Arabia, Middle East.
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the Future
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s vision of the future: a sacred city redefining livability, innovation and human-centered co-existence.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Al Madinah
Explore how Al Madinah city in western Saudi Arabia, unites rich Islamic heritage with a vision for livability and sustainable growth.