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City Branding

City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.

Interviews

Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand

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Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.

Resonance

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Get to know Resonance, a leading consulting firm focused on economic development of cities and regions, placemaking and city branding.
City Showcases

Lublin: Poland’s Hub of Culture and Innovation

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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
Interviews

Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth

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Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Interviews

Chris Wade on Sustainable Urban Development and the Intersection of Placemaking and Place Branding

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Interview with Chris Wade on placemaking and place branding, with a focus on cities and sustainable urban development in the UK and beyond.

Stuart Speirs: Leading Silver Lining Strategy

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Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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