City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
David Gilbert on Place Leadership, Civic Confidence and Cleveland’s Evolution
Destination Cleveland CEO David Gilbert discusses place leadership, civic pride, destination marketing, talent attraction, and Cleveland's transformation.
Luuk Helleman on How The Hague Is Rethinking City Branding
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch
Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.