Brand Finance

Meet the executive team at Brand Finance in charge of place branding and nation brand valuation. Explore Brand Finance insights into soft power, city and country brand analysis.

David Haigh

Editorial Team -
Meet David Haigh, the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy.

Alex Haigh

Editorial Team -
Meet Alex Haigh, Managing Director, Asia Pacific, at Brand Finance -expert in ROI, brand strategy, licensing, and transfer pricing.

Dhanushika Shanmuganathan

Editorial Team -
Meet Dhanushika Shanmuganathan, Associate Director at Brand Finance, extensively involved in Brand Finance’s Global Brand Equity Monitor.

Robert Haigh

Editorial Team -
Meet Robert Haigh, Brand Finance's Director of Strategy and Sustainability in charge of sustainability research and consulting.
Insights & Perspectives

Global Soft Power Index 2024: Key Trends and What They Mean

Editorial Team -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Insights & Perspectives

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

Editorial Team -
David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
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