Brand Finance
Meet the executive team at Brand Finance in charge of place branding and nation brand valuation. Explore Brand Finance insights into soft power, city and country brand analysis.
Why Innovation Leadership Does Not Always Build Nation Brand Equity
China tops the 2026 Global Soft Power Index for innovation, but the gap between perception and brand equity reveals what place brand teams often overlook.
The US in Decline as Hard Power Returns — Brand Finance Global Soft Power Index 2026
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
Global Soft Power Ranking 2025 and Insights from the Summit
Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.
Brand Finance Global City Index 2024: Reputation Leaders and Key Trends
Explore Brand Finance Global City Index 2024 - a ranking of 100 cities on reputation, perception, and competitiveness. Leaders, trends.
Konrad Jagodzinski
Meet Konrad Jagdozinski, Director of Place Branding at Brand Finance, in charge of the Global Soft Power Index and Nation Brands studies.
Artur Bryzghalov
Meet Artur Bryzghalov – Place Branding Associate at Brand Finance, world's leading brand valuation firm headquartered in London, UK.