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Expert Advice

Global Soft Power Index 2024: Key Trends and What They Mean

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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Expert Advice

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

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David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.
Expert Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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