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Brand Finance

Global Soft Power Index 2024: Key Trends and What They Mean

Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.

Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit

David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.

Soft Power of Countries and Nations: Why It Matters and How to Measure It

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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