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Chile

Case Studies

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Interviews

Myriam Gómez of Marca Chile on Country Branding Strategies

TPBO -
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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