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City Branding

City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.

Interviews

Giannina Warren on Professionalizing Place Branding

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Meet Giannina Warren, expert in place branding with a background in marketing, public relations and brand management. Giannina is launching the world's first MA...
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Podcast

World Expo: Opportunity for City Branding? Podcast Ep. 14

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World expos - are they a good opportunity for city branding, and what are the potential risks? Find out in this Place Brand Leaders podcast episode.
Expert Advice

How Economic Development Programs Can Change Perceptions of Places

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How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

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Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Expert Advice

How Narrative and Storytelling Impact the Economic Development of Places

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How narrative and storytelling impact the social and economic development of places: expert views
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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