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City Branding

How Narrative and Storytelling Impact the Economic Development of Places

How narrative and storytelling impact the social and economic development of places: expert views

A City Brand Assessment of Warsaw, Poland

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018

How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.

Auckland: A City Branding Success Story from Aotearoa New Zealand

Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.

Place Branding 2021: Key Priorities and Trends to Watch

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
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