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City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Stuart Speirs on the Power of Events and Place Branding in Australia
TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
How Narrative and Storytelling Impact the Economic Development of Places
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How narrative and storytelling impact the social and economic development of places: expert views
A City Brand Assessment of Warsaw, Poland
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In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
TPBO -
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
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