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City Branding

City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.

Interviews

Stuart Speirs on the Power of Events and Place Branding in Australia

TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Insights & Advice

How Narrative and Storytelling Impact the Economic Development of Places

TPBO -
How narrative and storytelling impact the social and economic development of places: expert views
Case Studies

A City Brand Assessment of Warsaw, Poland

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In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Research Updates

Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018

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How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
Podcast

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Florian Kaefer -
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Insights & Advice

Place Branding 2021: Key Priorities and Trends to Watch

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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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