City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Gold Coast
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Maria Hardenberger Sverka on Branding Greater Copenhagen Region
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Venlo
Discover Venlo in the Netherlands — an entrepreneurial Euregion city with strong community spirit and cross-border energy.
Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Thamer Alshaikh on Khobar’s Vision for a Livable and Authentic Coastal City
Thamer Alshaikh shares his thoughts on the development and rebranding of Khobar city in Saudi Arabia, Middle East.