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City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Auckland: A City Branding Success Story from Aotearoa New Zealand
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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Place Branding 2021: Key Priorities and Trends to Watch
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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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