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City Branding

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.

Place Branding 2021: Key Priorities and Trends to Watch

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

Emma Björner on Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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