India: Latest insights, analysis and trends linked to the image, reputation and branding of India: its nation brand positioning, country-of-origin strength and perceptions of Brand India internationally.
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
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