India
India: Latest insights, analysis and trends linked to the image, reputation and branding of India: its nation brand positioning, country-of-origin strength and perceptions of Brand India internationally.
Why Brand Architecture is Everything in Nation Branding: Lessons from India
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
IdeaWorks Design & Strategy
Meet IdeaWorks - a New Delhi-based agency specialising in place branding, strategic marketing, and global reputation building since 2006.
Shyam Vasudevan
Meet Shyam Vasudevan – branding strategist, speaker and mentor with 20+ years' experience in place branding, tourism, and investment promotion.
Shyam Vasudevan on Branding, Psychology, and Lessons from India
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.
India – Country Performance, Brand Strength and Reputation
Explore India's economic competitiveness, appeal to talent, fdi, country brand strength, soft power and reputation, according to rankings.
New Delhi – City Performance, Brand Strength and Reputation
Explore New Delhi's attractiveness for investors, talent and visitors, according to international rankings: its city brand strength and reputation.