India
India: Latest insights, analysis and trends linked to the image, reputation and branding of India: its nation brand positioning, country-of-origin strength and perceptions of Brand India internationally.
India: From Nation Branding to State Branding and Competitive Federalism
India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.
Brexit And Its Implications: View From India
Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
How Nation Branding can Accelerate National Competitiveness and FDI
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Thoughts on Country Brand India – National Image and Reputation
Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.
Aparna Sharma on Nation Branding in India
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.