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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice

Populism: How Does It Impact Place Brand Equity?

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Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
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How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

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Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Expert Advice

Place Brand Management: How to Initiate Brand Action Planning, How to Control

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Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...
Expert Advice

How Can Place Branding Support Conflict Resolution and Peacebuilding?

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How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Expert Advice

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

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Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
Expert Advice

How Does Social Media Affect Place Brands? Opportunities and Risks

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How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook & co. but not...
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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