panel | The Place Brand Observer

Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps

20 August 201916 October 2019 The Editorial Team panel, place brand theory, premium access

Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.

Expert Advice Place Branding

Public Vs. Private Sector Branding Explained: Similarities and Differences

6 August 201916 October 2019 The Editorial Team brand, branding, panel, place brand theory, premium access

Which are the differences and similarities between public and private sector branding? Our international panel of place branding specialists has answers.

Expert Advice How-To Guides Place Branding

What Is A Brand – And What It Is Not: Branding Explained

30 July 201916 October 2019 The Editorial Team brand, panel, place brand theory, premium access

What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.

Expert Advice How-To Guides Place Brand Image Place Branding

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, place brand perception, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.