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panel

Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.

Expert Advice 

Place Branding 2021: Key Priorities and Trends to Watch

15 January 202127 January 2021 The Editorial Team City Branding, destination marketing, panel, Place Branding, sustainable development, sustainable tourism, Talent Attraction

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.

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What inspires place branding pros
Expert Advice Observations 

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

10 November 202019 November 2020 The Editorial Team panel, Place Branding, premium access

Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.

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Expert Advice 

What Is the Biggest Place Branding Mistake You Have Ever Made?

27 October 20205 January 2021 The Editorial Team panel, Place Branding, premium access

Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.

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Expert Advice 

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

6 October 202012 November 2020 The Editorial Team City Branding, corona pandemic, Destination Branding, destination marketing, panel, Place Brand Image, Place Branding, strategy

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

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Expert Advice 

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

4 August 20203 August 2020 The Editorial Team corona pandemic, destination, destination marketing, panel, premium access, sustainability, sustainable tourism, travel and tourism

How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.

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Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

  • Edwin Schmidheiny on International Branding
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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