Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
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Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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