Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.