Place brand insights, strategies, stories and examples
Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they said.
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How to measure country brands? You asked, our panel of place branding specialists has answers.
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Who owns city or nation brands? Brand ownership is a complex topic. Here’s what world’s leading place brand specialists think about it.
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How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
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How does a destination’s sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
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