Destination Sustainability: How to Make Your Host Community Tourism-Friendly
How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
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Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
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Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
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How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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Measuring Place Branding Success: Challenges
Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending
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