Place brand insights, strategies, stories and examples
Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they suggest.
Read more
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We’ve put it to our panel of place brand specialists. Here’s what they said.
Read more
How to measure country brands? You asked, our panel of place branding specialists has answers.
Read more
Who owns city or nation brands? Brand ownership is a complex topic. Here’s what world’s leading place brand specialists think about it.
Read more
How important is a destination’s sustainability performance for its reputation? Sustainable tourism experts share their views.
Read more