Leading place brand professionals answer questions linked to the branding and reputation of cities, regions, destinations and countries.
Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
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Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending
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Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
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Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
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How can place branding help to address the climate emergency – and how does a city’s or country’s stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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