Place Branding Expert Panel
Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.
Overtourism: How Does it Affect Destination Reputation and Competitiveness?
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Contributing Experts
Leading place brand professionals around the world answer questions linked to the brand development and management of cities, regions, countries and destinations.
How to Measure Success and Effectiveness of Place Branding Initiatives?
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.