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Place Branding Journal

Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions

Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

Thoughts on the Current Academic Debate on Place Branding

Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.

Research Insight: Key City Branding Challenges in Europe

Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.

10 Years of Place Branding and Public Diplomacy Research

A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.

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