World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
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A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
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