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Place Branding Journal

World's leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.

Research Insights

Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions

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Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Case Studies

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Research Insights

Thoughts on the Current Academic Debate on Place Branding

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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Research Insights

Research Insight: Key City Branding Challenges in Europe

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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Research Insights

10 Years of Place Branding and Public Diplomacy Research

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A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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