World's leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
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