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Place Branding Journal
World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.
Recent Research on Place Branding and Public Diplomacy
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In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
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Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Sustainability as Place Brand Position: Research Insights from Thailand
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update
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How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
Smart Cities and City Branding: How ICT Impacts Urban Development and Representation
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Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
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