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Place Branding Journal

World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.

Insights & Advice

Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy

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Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
Research Updates

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

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Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Insights & Advice

Recent Research on Place Branding and Public Diplomacy

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In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Research Updates

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

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Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Research Updates

Sustainability as Place Brand Position: Research Insights from Thailand

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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Research Updates

How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

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How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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