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Building Brands: What Really Matters

It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.

Edwin Schmidheiny on International Branding

Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

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