Interview with Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

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dn&co Company Profile

dn&co: London-based brand and design consultancy inspired by culture and place. What began as a design agency working exclusively with the architecture industry, has over the past ten years developed into a brand consultancy that helps create meaningful places of all kinds.

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Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.

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