sustainable development
Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Thoughts on 2015 Place Marketing and Branding Manifesto
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Do We Need to Reinvent Destination Marketing Organizations?
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Megan Epler Wood on Pioneering Ecotourism and Championing Tourism Sustainability
Megan Epler Wood, founder of the International Ecotourism Society, on why ecotourism has to work as commerce before it can work as conservation, and why sustainable infrastructure is the field's most urgent gap.
How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.