Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
Why are climate resilience and sustainability now key factors for place branding success? Malcolm Allan explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
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Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the “brutally local” theme.
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How can place branding help to address the climate emergency – and how does a city’s or country’s stance towards dealing with climate change impact its reputation? Our expert panel has answers.
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Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
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