Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland – how it has been impacted by the coronavirus pandemic, the trend towards sustainable development – and the region’s destination marketing priorities.
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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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Rafael Enzler of gutundgut on the meaning of placemaking, the trends – such as growing demand for sustainability – impacting the work of place makers and -branders, and why museums are such an important ingredient of a city’s image and identity.
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Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.
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Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.
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