sustainable development
Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
Sustainability Justifications in Nation Branding Communications – Research Findings
Meri Frig, Doctoral candidate at Hanken School of Economics in Helsinki (Finland), shares her research findings on sustainability justifications in nation branding communications.
Placemaking Week 2016: Could Place Branding Make Cities Happy?
Fresh from Placemaking Week 2016, Amelia Green examines the opportunities of public spaces, happy cities and active transportation for place branding.
Richard Florida on Creative Cities and Economic Development
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Andy Pike on Place Brands and Regional Development
Andy Pike, Director of the Centre for Urban and Regional Development Studies (CURDS) at Newcastle University in the UK explains how the concept of "Origination" serves as link between local and regional development and place brands.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
City Reputation Rankings: Four Cities We Love For Their Sustainability
Learn about city reputation rankings linked to sustainability: Copenhagen, Stockholm, Vienna, Vancouver world's 'greenest' and most reputable cities.