who is who
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy
Estonia’s Director of Country Promotion, Kata Varblane, shares insights on the country’s brand refresh, digital strengths, and what makes Estonia globally unique.
Shyam Vasudevan
Meet Shyam Vasudevan – branding strategist, speaker and mentor with 20+ years' experience in place branding, tourism, and investment promotion.
Shyam Vasudevan on Branding, Psychology, and Lessons from India
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.