- Introducing: World's Best in Place Branding -spot_img

who is who

Natasha Grand Norman: Place Identity Specialist

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Explore Natasha Grand Norman's impact on place branding, regions and identity - as a speaker and through INSTID, the Institute for Identity.

Simon Anholt: Policy Advisor, Author, Speaker

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Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".
Interviews

Alia El Banna on Identity and Belonging in Place Branding

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Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.

Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist

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Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.

Stuart Speirs: Leading Silver Lining Strategy

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Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
Interviews

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

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Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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