who is who
Vincent Gollain on How French Territories Are Rethinking Attractiveness
Vincent Gollain of CNER, the French federation of economic development and attractiveness agencies, on how French territories are rethinking attractiveness, being "legible" to target audiences, AI and the rise of mid-sized cities.
Gloria Lorée on Canada, Naturally and the Shift from Volume to Values
Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.
Stefan Nöthen on Building Hamburg’s International Awareness
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, on why Hamburg's challenge is awareness not image, one brand with many stories, and moving from "Hamburg says" to "Hamburg demonstrates."
Malcolm Allan
Meet Malcolm Allan: place brand pioneer, co-founder of The Place Brand Academy, and advocate of place stewardship in brand governance.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.