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Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.

Aleks Vladimirov Researcher Profile

Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.

Ipsos

Ipsos is the third largest global market research firm. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.

Brand Finance

Brand Finance: get to know the world's leading independent brand valuation and strategy consultancy, which publishes the Nation Brands report on the top 100 most valuable country brands and the Global Soft Power Index.

Landor & Fitch

Landor & Fitch: a global brand strategy consultancy and design agency specialized in brand consulting, brand experience, place branding; supporting destinations, cities and countries around the world.

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