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who is who

Florian Kaefer Consulting

TPBO -
Florian Kaefer is the founder and director of The Place Brand Observer, co-founder and editor of the Sustainability Leaders Project, and an advisor, speaker...

Silver Lining Strategy: Tourism and Events Planning Consultancy

TPBO -
Silver Lining Strategy is a consultancy specializing in tourism and events strategy, planning, and evaluation. It works with tourism authorities, event owners and councils...
Interviews

Florian Kaefer on Nation Branding and the Origins of The Place Brand Observer

TPBO -
Florian Kaefer in this interview shares good practice examples in nation- and country branding and tells the story of The Place Brand Observer - how it started and what it stands for.

Aleks Vladimirov Researcher Profile

TPBO -
Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.

Ipsos

TPBO -
Ipsos is the third largest global market research firm. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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