- Introducing: World's Best in Place Branding -spot_img

who is who

Adriana Acosta: Leading Costa Rica’s Country Branding Strategies

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Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.

David Downs: Shaping New Zealand’s Story

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Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.
Interviews

Mary Harris on the Future of Place Branding: Tech, Storytelling, and Strategy

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Explore Mary Harris's illuminating insights into the intersection of technology, storytelling, and place branding in our exclusive interview.

Natasha Grand Norman: Place Identity Specialist

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Explore Natasha Grand Norman's impact on place branding, regions and identity - as a speaker and through INSTID, the Institute for Identity.

Simon Anholt: Independent Policy Advisor, Author, Speaker

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Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".
Interviews

Alia El Banna on Identity and Belonging in Place Branding

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Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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