who is who
Luuk Helleman on How The Hague Is Rethinking City Branding
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch
Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.
Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
People to Watch 2026: Twelve Leaders Shaping Place Branding Right Now
Meet the twelve practitioners, policymakers and researchers nominated by the TPBO community as place branding leaders to watch in 2026.
Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.