who is who

Simon Anholt: Policy Advisor, Author, Speaker

Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".

Alia El Banna on Identity and Belonging in Place Branding

Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.

Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist

Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.

Stuart Speirs: Leading Silver Lining Strategy

Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.

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