A scene from Sweden – the cover story of the 2025 Place Brand Leaders Yearbook. Picture: Stefan Ågren, via imagebank.sweden.se
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2025 Place Brand Leaders Yearbook
Explore the latest Place Brand Leaders Yearbook. Within its pages, you’ll discover the stories of remarkable locations, the insights of industry experts, and the innovative solutions of our esteemed partners.
This annual publication shines a spotlight on those who are shaping the world of place branding, showcasing best practices, and providing invaluable knowledge to fellow place brand leaders and enthusiasts. Join us on a journey through the heart of place branding, where destinations become vibrant brands, and communities thrive through the power of identity and reputation.