Place Brand Showcases

Spotlight:Lublin

Lublin, situated in the heart of Central-Eastern Europe, is a dynamically developing city with a rich educational and cultural offer. With its modern infrastructure, it provides an excellent environment for both business and daily life. In recent years, Lublin has undergone a massive transformation, becoming one of the largest IT hubs in Poland and one of the most promising locations in the country for modern business services.

The city has made substantial investments in the development of the tech sector, including the Lublin Science and Technology Park or incubators of entrepreneurship, which create excellent conditions for the growth of innovations and attract new investors and professionals in this field. Lublin is a unique business ecosystem where innovation, creativity, and technological progress go hand in hand.

Join us as we explore Lublin as a vibrant place to live and work, highlighting its appeal to high potentials, visitors, and investors, and delving into the city's unique challenges and strengths that present numerous opportunities. Discover how Lublin attracts valuable visitors, businesses, students, and talent.

Showcase Collection

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Behind the Scenes

How do you build a strong place brand that aligns with local needs and global values of sustainability? Join us as we catch up with place brand managers, developers and marketers for a behind the scenes tour. All interviews here.
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