Get to know leading place brand experts: academics and practitioners dedicated to the branding, reputation and competitiveness of cities, regions, destinations, and countries.
- Interview with Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
- Interview with Edith Wong of Invest Hong Kong on FDI and Talent Attraction Strategies
- Interview with Steven Pedigo on City Branding, Economic Development and Urban Sustainability
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The profiles of those dedicated to the brand development and management of places are very diverse, which is reflected in our interviews. Those include: