Get to know leading place brand experts: academics and practitioners dedicated to the branding, reputation and competitiveness of cities, regions, destinations, and countries.
- Interview with Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
- Interview with Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
- Interview with Chris Brown on the Branding and Marketing of Liverpool City Region
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The profiles of those dedicated to the brand development and management of places are very diverse, which is reflected in our interviews. Those include: