Get to know leading place brand experts: academics and practitioners dedicated to the branding, reputation and competitiveness of cities, regions, destinations, and countries.
- Interview with Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands
- Interview with Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration
- Interview with Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies
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The profiles of those dedicated to the brand development and management of places are very diverse, which is reflected in our interviews. Those include: