Introducing Speaker Profiles: Place Brand Directory
NEW: Speaker profiles. Experienced place brand thinkers, managers and advisors present their speaking skills and availabilities for keynotes at conferences, workshop or master classes.
Don Dioko on Macau, Tourism Marketing and Destination Branding in China
Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
How to Maintain Established Place Brands?
International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.
Why One Size Fits All City Brands Are Doomed to Fail:...
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here's how to do it better.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.





