Sustainability Performance: How Important For Destination Reputation?
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Destination Sustainability: How Important For Competitiveness?
How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Eytan Schwartz on Tel Aviv, City Branding and Talent Attraction
Eytan Schwartz, CEO of Tel Aviv Global, in this interview illustrates how the city branding and reputation of Tel Aviv has evolved over time.
Martin Nydegger on Tourism Sustainability Strategies and Trends in Switzerland
Martin Nydegger, CEO of Switzerland Tourism, on why a national marketer funded by its own regions was never only a promoter, and why he rejects the idea that Switzerland has an overtourism problem.
Smart Cities and Place Branding: Which are the Opportunities and Challenges?
Smart cities and place branding: opportunities and challenges. Leading place brand experts share their thoughts on the usefulness of the smart city concept.
Larissa Perdomo on Brand Uruguay and Country Branding
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.