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Events as city branding opportunity for small cities

Events as City Branding Opportunity: 4 Things Small Cities Need to...

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Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
Future of city destination marketing organizations - manifest

Future of DMOs: Why and How City Destination Marketing Organizations Should...

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How city destination marketing organizations (DMOs) reinvent themselves, and why, is the focus of this guest post by Peter Jordan of Toposophy consultancy.
Conny Moonen

Conny Moonen of Connect Limburg on Cross-Border Regional Branding in Europe

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Conny Moonen, Head of Connect Limburg, the Dutch region's place brand management organization, discusses regional branding challenges, opportunities and trends.
Sustainability and marketing in tourism - research insights by Xavier Font and Scott McCabe

Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities

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Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
Experience masterplanning

How to Integrate Placemaking and Branding Through Experience Masterplanning

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How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Dominic Medway

Dominic Medway on City Marketing and the Future of Town Centres...

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Dominic Medway of Manchester Business School discusses the role of city marketing and place branding in the repositioning of town centres in the UK.