Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.

Preview and programme of 2015 Place Management and Branding conference in Poznan, Poland, featuring a Who is Who of place branding researchers worldwide.

Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.

Overview of the seven place branding and marketing research priorities identified by the Best Place - European Place Marketing Institute.