TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.

Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.

Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.

Megan Epler Wood, founder of the International Ecotourism Society, on why ecotourism has to work as commerce before it can work as conservation, and why sustainable infrastructure is the field's most urgent gap.

Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.