Thoughts on 2015 Place Marketing and Branding Manifesto
Spot on: 2015 Place Marketing and Branding Manifesto by Best Place Institute & leading place branding scholars and experts: definitions, concepts, goals.
Do We Need to Reinvent Destination Marketing Organizations?
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
7 Success Factors for Effective Place Brand Partnerships
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Maria Cristina Paganoni on City Branding and New Media
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Megan Epler Wood on Pioneering Ecotourism and Championing Tourism Sustainability
Megan Epler Wood, founder of the International Ecotourism Society, on why ecotourism has to work as commerce before it can work as conservation, and why sustainable infrastructure is the field's most urgent gap.
Destination Managers: How to Create a Meaningful Visitor Experience
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.