Building Brands: What Really Matters
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
How Sustainability Impacts Place Branding – And Vice Versa
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
How Media Portrayal of Places Influences Branding Strategy
How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.
Stuart Speirs on the Power of Events and Place Branding in...
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
Place Branding 2022: Key Priorities and Trends to Watch
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
How to Measure Success of Talent Attraction Initiatives
A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....