Partner contribution - Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into the growing influence wielded...

Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

New Zealand, Costa Rica and the new book An Insider's Guide to Place Branding are the focus of this seventh episode of the Place Brand Leaders podcast.

How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.

David Haigh of Brand Finance Plc shares insights from the 2021 Global Soft Power Summit which took place earlier this year.