Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.

Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.

How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.

A short summary and recap of the Public Diplomacy in Asia conference by the Singapore International Foundation, which took place in July 2021.

Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.

Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.