Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.

Kaspar Howald on how a threatened farmland project became 100% Valposchiavo, why small destinations should market by topic rather than novelty, and tourism as one sector among several.

Xavier Theret in this interview discusses territorial marketing strategies and current challenges, and illustrates how the French city of Nantes has managed to position itself as a hub for creativity and culture.

Branding with borders - a chapter by TPBO editor Florian Kaefer on country branding in the Place Economy book by Andrew Hoyne (volume 2).

Dieter Mueller of Parc Ela on what changes when a region votes to become a nature park, why an enabling institution matters more than a strategy, and steering visitors at the Landwasser viaduct.