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brand equity

Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy

Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.

Populism: How Does It Impact Place Brand Equity?

Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.

Chris Fair on the Branding and Marketing of Cities and Destinations

Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
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