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brand management

How to Maintain the Successful Brand of a City, Region or Country?

How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.

Sonya Hanna on Strategic Place Brand Management

Sonya Hanna, Lecturer in Marketing at Bangor University, Wales (United Kingdom), introduces her Strategic Place Brand Management Model, reflects on the current state of place branding research and how the digital age has changed the practice of place promotion.

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