brand management
Why Brand Architecture is Everything in Nation Branding: Lessons from India
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
Gwen Zuring on Brabant’s Place Brand Management Strategies
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Creative Financing for Place Branding Programs: Examples
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
2021 Place Branding Trends and Priorities – Podcast Episode Five
What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
What Is Place Brand Management? Place Brand Leaders Podcast Episode Four
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.