brand management
Place Brand Management: How to Initiate Brand Action Planning, How to Control
Place brand management: what to control, and how to initiate place brand action planning?
Below the answers of our panel of place branding specialists (in...
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
How to Promote a Diverse City or Region Without Diluting the Message?
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
Which Are the Main Challenges Threatening Place Branding Success?
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
How to Maintain the Successful Brand of a City, Region or Country?
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.