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brand management
Gwen Zuring on Brabant Regional Branding and Place Brand Management Strategies
TPBO -
How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
TPBO -
Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Destination Brand Personality: Why It Matters and How to Build It
TPBO -
Destination brand personality - how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
How to Promote a Diverse City or Region Without Diluting the Message?
TPBO -
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
Which Are the Main Challenges Threatening Place Branding Success?
TPBO -
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
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