- Introducing: World's Best in Place Branding -spot_img

Canada

Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.

Research Insights

Digital Country Index 2017: Winners, Losers and Trends

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José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Interviews

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

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Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Interviews

Statia Elliot on the Evolution of Destination Marketing and DMOs

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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
Research Insights

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Case Studies

4 Place Branding Examples to Inspire Economic Development Professionals

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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Case Studies

City Branding Case Study: The Story of Edmonton, Canada

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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
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NEW: Story Competition!spot_img

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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