Trajectory Brand Consultants

Trajectory place brand strategy consultants in Toronto, Canada: brand builders working at the intersection of commerce, culture and community.

Carlos Delgado about Equitable Economic Development in U.S. Cities

Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.

2017 Country Reputation Ranking: Leaders, Highlights and Trends

Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.

Digital Country Index 2017: Winners, Losers and Trends

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.

Statia Elliot on the Evolution of Destination Marketing and DMOs

Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
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