Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Read moreCountry of Origin is a key reason for and purpose of country brand positioning – or country branding. A well studied concept known as the country-of-origin effect, which can be positive (when a product from a specific country benefits from being associated with that country, for example Swiss watches), or negative, in which case we refer to a black cloud effect.
Learn more about this intriguing phenomenon in the following research summaries and reflections.
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Read moreHow country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.
Read moreSithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Read moreJohn Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Read moreHow Peru has changed and evolved over the last twenty years, its challenges and potential – the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
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