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country of origin

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.

Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential

How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.
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