country of origin

Country of Origin is a key reason for and purpose of country brand positioning – or country branding. A well studied concept known as the country-of-origin effect, which can be positive (when a product from a specific country benefits from being associated with that country, for example Swiss watches), or negative, in which case we refer to a black cloud effect.

Learn more about this intriguing phenomenon in the following research summaries and reflections.

On the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India | Interview with Harry Kosato

5 March 202023 March 2020 The Editorial Team Asia, country image, country of origin, England, India, Japan

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

Case Studies Country Branding Place Brand Image Place Branding

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

11 February 20202 March 2020 The Editorial Team country of origin, premium access, Turkey

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country’s brand: example of Turkey and Kenel & Roast’s flagship store in London, UK.

Case Studies Country Branding Interviews Nation Branding

How South Africa Approaches Destination Marketing and Nation Branding | Interview with Sithembile Ntombela

23 October 201923 October 2019 The Editorial Team Africa, country brand professionals, country brands, country of origin, destination, destination brand professionals, South Africa

Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

Country Branding Interviews Place Branding Place Marketing

Interview with John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

25 July 201922 July 2019 The Editorial Team country of origin, Europe, Great Britain

John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.

Country Branding Economic Development Interviews

Interview with Xabier Díaz de Cerio about Peru as Destination and its Country-of-Origin Potential

28 May 20195 June 2019 The Editorial Team country of origin, Latin America, Peru, premium access, South America

How Peru has changed and evolved over the last twenty years, its challenges and potential – the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.

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