Canada

Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.

Insights & Perspectives

Is the DMO Finally Becoming a Place Stewardship Organisation?

Editorial Team -
Revisiting a decade of interviews with destination leaders: how DMOs moved from promotion to stewardship, what they now measure, and what's still missing.
Interviews

Gloria Lorée on Canada, Naturally and the Shift from Volume to Values

Editorial Team -
Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.
Insights & Perspectives

Halifax: Designing the Connections That Help Talent Stay

Editorial Team -
Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.
Insights & Perspectives

Montréal: Supporting the Talent Immigration Process to Foster Economic Development

Editorial Team -
Stéphane Paquet of Montréal International on making immigration easier to navigate for employers and international talent.
Insights & Perspectives

Ottawa: When Talent Attraction Becomes Hiring Infrastructure

Editorial Team -
Kim van der Horst on how Ottawa is connecting talent attraction with employer needs, labour-market intelligence and international recruitment.
Interviews

Lisa Barrett on Rethinking Tourism at Destination Canada

Editorial Team -
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
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