Canada

Cities and countries increasingly treat music as a reputation asset. Research on Auckland, Rio de Janeiro and Montreal reveals the complex relationship between musical culture, place identity and branding, and the limits of institutional control.

Revisiting a decade of interviews with destination leaders: how DMOs moved from promotion to stewardship, what they now measure, and what's still missing.

Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.

Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.

Stéphane Paquet of Montréal International on making immigration easier to navigate for employers and international talent.

Kim van der Horst on how Ottawa is connecting talent attraction with employer needs, labour-market intelligence and international recruitment.