- Introducing: World's Best in Place Branding -spot_img

Canada

Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.

Interviews

Alia El Banna on Identity and Belonging in Place Branding

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Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
City Profiles

Vancouver City Performance, Brand Strength and Reputation

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Vancouver's city brand strength, reputation and urban performance, according to studies and rankings measuring livability, economic competitiveness, creativity and sustainability.
Country Profiles

Canada Country Performance, Brand Strength and Reputation

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Canada's country performance, nation brand value and reputation, according to studies on livability, economic competitiveness, sustainability, happiness.

Trajectory Brand Consultants

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Development Counsellors International (DCI)

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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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