Canada

Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.

Insights & Perspectives

Halifax: Designing the Connections That Help Talent Stay

Editorial Team -
Robyn Webb on how Halifax uses professional networks and the Connector Program to support talent retention.
Insights & Perspectives

Montréal: Supporting the Talent Immigration Process to Foster Economic Development

Editorial Team -
Stéphane Paquet of Montréal International on making immigration easier to navigate for employers and international talent.
Insights & Perspectives

Ottawa: When Talent Attraction Becomes Hiring Infrastructure

Editorial Team -
Kim van der Horst on how Ottawa is connecting talent attraction with employer needs, labour-market intelligence and international recruitment.
Interviews

Lisa Barrett on Rethinking Tourism at Destination Canada

Editorial Team -
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
Interviews

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Editorial Team -
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Location Showcases

Durham Region

Editorial Team -
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’
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