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Canada

Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.

Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

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Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.
Expert Advice

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

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“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...

Soydanbay Consulting

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Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...

Trajectory Brand Consultants

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Trajectory place brand strategy consultants in Toronto, Canada: brand builders working at the intersection of commerce, culture and community.
Interviews

Carlos Delgado about Equitable Economic Development in U.S. Cities

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Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
Research Insights

2017 Country Reputation Ranking: Leaders, Highlights and Trends

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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
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NEW: Story Competition!spot_img

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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