City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey
Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
Peter Pirck on City Branding Practices and Trends in Germany
Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Adriana Campelo on Heritage and Co-Creational Place Branding
Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
Carlos Delgado about Equitable Economic Development in U.S. Cities
Carlos Delgado in this interview talks about economic development programs for U.S. cities that are driven by transparency, equity and sustainability.
Gene DePrez on Economic Development, Place Branding and Competitive City Regions
Gene DePrez of Global Innovation Partners in this interview discusses the role of place branding in economic development and why it is crucial for the competitive positioning of city-regions.
Frans van der Avert on Amsterdam City Marketing and Destination Branding
Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.