City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Top 5 City Branding Case Studies and Examples To Learn From: How They Do It
Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations
While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
Lauren Millier on Economic Development and Urban Planning
Lauren Millier in this interview discusses economic development, its challenges and links to urban planning and place branding. Part of a special series in collaboration with the International Economic Development Council, IEDC.
Eduardo Oliveira on Place Branding and Strategic Spatial Planning
Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Greg Clark on City Branding and Urban Development
Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia
Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.