city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand
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Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.
Lublin: Poland’s Hub of Culture and Innovation
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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
City Observatory
Explore our City Observatory: In-depth benchmarking of city image, brand strength, and reputation, featuring detailed summaries of rankings, studies, and indices.
Shopping Centers: Opportunity for Community Development?
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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
A City Brand Assessment of Warsaw, Poland
TPBO -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
TPBO -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.