Place brand insights, strategies, stories and examples
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
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Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
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Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
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Melbourne city performance, brand image and reputation, according to international studies and rankings measuring livability, economic development, sustainability, talent attraction and brand performance.
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Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
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