city – The Place Brand Observer

Stockholm City Performance, Brand Strength and Reputation

5 February 201911 February 2019 The Editorial Team city, city brand, Europe, premium access, Stockholm, Sweden

Stockholm: how attractive is the Swedish capital for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Stockholm’s economic performance, brand strength and reputation.

Interviews Place Branding

Interview with Marta Hereźniak on Place Brand Effectiveness Measurement and How to Involve Stakeholders

13 December 201823 December 2018 The Editorial Team brand identity, city, Europe, place brand consultants, place brand researchers, Poland, premium access

Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.

City Branding Country Branding Interviews Place Marketing

Interview with Adam Mikolajczyk of Best Place Institute on Meaningful City Branding

6 December 201816 December 2018 The Editorial Team brand identity, city, city marketing, Europe, place brand consultants, placemaking, Poland, premium access

Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.

Case Studies City Branding Place Branding

How Eindhoven Uses City Branding Strategies for Economic Development and Community Self-Esteem

1 November 20184 November 2018 The Editorial Team city, city identity, city marketing, Europe, Netherlands

Peter Kentie on how the Dutch city of Eindhoven is using city branding strategies for its economic development as hotspot for high tech and design, and how it is contributing to stronger community self-esteem.

Sandra Baer Speaker Profile

Sandra Baer: available for keynotes and workshops. Passionate about relationships and the power of collaboration in cities to accelerate investments in new technology.

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