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city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Shopping Centers: Opportunity for Place Branding and Community Development?
TPBO -
How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
A City Brand Assessment of Warsaw, Poland
TPBO -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
TPBO -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Dubai City Attractiveness, Its Brand Strength and Reputation
TPBO -
Dubai's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
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