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Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Case Studies

A City Brand Assessment of Warsaw, Poland

TPBO -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Interviews

Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

TPBO -
Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
City Profiles

Dubai City Attractiveness, Its Brand Strength and Reputation

TPBO -
Dubai's city brand strength, its reputation, sustainability and attractiveness for investors, talent and locals, according to global rankings and indices.
City Reports

City Reports

TPBO -
City reports: discover which cities are attractive to visitors, talent and investors, and how they are working to strengthen their identity and image through smart strategies and imaginative measures.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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