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Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Interviews

Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand

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Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.
City Showcases

Lublin: Poland’s Hub of Culture and Innovation

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Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.
City Profiles

Rome – City Performance, Brand Strength and Reputation

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Find out how Rome, the Italian capital, performs in terms of economic performance, city brand strength, livability and reputation.
City Profiles

Prague City Performance, Brand Strength and Reputation

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Explore how Prague performs in terms of economic performance, city brand strength, livability and reputation, according to leading rankings.
City Profiles

Shanghai – City Performance, Brand Strength and Reputation

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Shanghai: how attractive is China's largest city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Shanghai's economic performance, brand strength and reputation.
City Profiles

Toronto City Profile: Economic Performance, Brand Strength, Reputation

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Toronto: how attractive for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Toronto's economic performance, its livability, brand strength and reputation.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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